I can just see old Freud coolly releasing a cloud of cigar smoke, and saying, "Well, duh!" (A rough translation from the German.)
Herr Sigmund may have named the concept over a century ago, but it's only recently that science, that stodgy older sibling, is grudgingly admitting that psychology was right all along. Some key 'graphs:
On the way to the laboratory, [participants in a recent study] had bumped into a laboratory assistant, who was holding textbooks, a clipboard, papers and a cup of hot or iced coffee — and asked for a hand with the cup.Like a lot of academic psychology, the implications of the new research are far more interesting than they are practical. That doesn't stop me from gobbling them up...
That was all it took: The students who held a cup of iced coffee rated a hypothetical person they later read about as being much colder, less social and more selfish than did their fellow students, who had momentarily held a cup of hot java.
Findings like this one, as improbable as they seem, have poured forth in psychological research over the last few years. New studies have found that people tidy up more thoroughly when there’s a faint tang of cleaning liquid in the air; they become more competitive if there’s a briefcase in sight, or more cooperative if they glimpse words like “dependable” and “support” — all without being aware of the change, or what prompted it.
